Avery and her distinctive collection
Our passion for fashion goes beyond simply selecting clothing. We create collections that exude confidence, comfort and personality — every single day.
As two sisters with a shared vision, we believe that clothing is an extension of who you are. That's why we combine timeless elegance with a modern look and create garments that fit effortlessly into real life.
This is fashion with a story.
Made to be yourself, with confidence.
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About us
We are two sisters who share a love for fashion — and for clothing that makes you feel truly good.
What began in 2006 with sharing each other’s outfits has grown, over nearly 20 years, into a clear mission: creating clothing that is not only beautiful, but also comfortable, reliable and timeless.
Pieces you can wear without hesitation, and in which you remain yourself.
Every collection is personally selected by us. Only items we fully stand behind find their way into our shop. No fast trends — just fashion that suits real life and lasts beyond one season.
This is more than a webshop.
It’s a place built on trust, care and attention — values that have guided us from the very beginning.
Welcome to our story.
OVER 60.000+ HAPPY CUSTOMERS!
★★★★★Always Great!
Always a wonderful experience!Sophie L.![]()
Notting Hill, London
★★★★★Totally Worth It
Such great value! Honestly worth every penny.Grace T.![]()
Brighton, East Sussex
★★★★Lovely and soft
The fabric feels amazing and everything was well packaged. Only reason for 4 stars is that shipping took a bit longer.Lily H.![]()
Guildford, Surrey
★★★★★Great Service
The sizing is accurate. No guesswork, just a perfect fit straight out of the package.Chloe M.![]()
Bristol, South West England
★★★★Stylish and comfortable
Feels premium and fits nicely. Very happy with my order — just a slight issue with the tracking info.Zara L.![]()
Richmond, London
★★★★★Highly recommend
Fast delivery, excellent quality, and very comfortable to wear. A great find — I’ll definitely order again.Freya B.![]()
Cambridge, Cambridgeshire
★★★★Almost perfect
Lovely quality and fast delivery. I’m really pleased, though I do wish there were more styles to choose from.Nina F.![]()
York, North Yorkshire
★★★★★Great Quality For The Price
Really pleased with my order. The quality for the price is excellent. I’ll definitely be shopping here again.Emily![]()
London, ENG
★★★★★Love This Store!
I absolutely love Avery London! The styles are beautiful, and the prices are unbeatable.Kate![]()
Manchester, ENG
FAQ
Yes, we ship in United Kingdom with Royal Mail, for the fastest and most reliable delivery. Free shipping in all orders.
We make promises, but you can´t really know until you try it for yourself. That´s why we offer a 30-day money-back guarantee on all orders. If you´re not completely satisfied, you can return your item anytime for full refund!
No, we do not store your payment details. All payment processing is handled securely by trusted third-party providers.
You can reach us via our support email info@avery-london.com. Our team typically responds within 6 hours.
Free delivery throughout the United Kingdom
We ship across the UK with Royal Mail for fast and reliable delivery. Enjoy free standard delivery on all orders.
SECURE PAYMENT
Pay with confidence using major credit & debit cards (Visa, Mastercard, etc.) and digital wallets. Your payment details are always safe and protected.
100% Satisfaction Guarantee
We offer a 30-day money-back guarantee on all orders. If you’re not satisfied, simply return your item and we’ll give you a full refund!