I’m Avery, and in 2007 I started Avery London with one dream — to design timeless pieces that make every woman feel confident, elegant, and truly herself. From our beginnings in London’s fashion streets to today, our mission has remained the same: effortless sophistication for every occasion.

Over the years, we’ve seen women rediscover their confidence, their style, and their love for fashion — and that’s what inspires every collection we create.

Black Friday starts at Avery London.
Our Black Friday Sale is your chance to claim up to 70% off — before everyone else does.

The most loved pieces won’t last long, and the more you buy, the more you save.
Don’t wait — once they’re gone, they’re gone.

From classic coats to cosy knitwear, each piece tells part of our story — and soon, it can tell yours too.

With love,
Avery