About us
The Avery London Story
A Shared Beginning
Avery London was founded in 2006, born from a shared passion between two sisters who believed that fashion should feel as good as it looks. What started nearly two decades ago with borrowing each other’s outfits and thoughtfully curating looks for everyday life gradually evolved into a clear vision: creating clothing that brings confidence, comfort, and ease into a woman’s daily wardrobe.
From the very beginning, our focus has been on pieces that feel natural to wear — styles you reach for without hesitation, that support who you are rather than define you. Nearly 20 years later, Avery London continues to stand for the same values it was built on: quality, simplicity, and effortless elegance.
Designed for Real Life
We believe clothing should move with you, adapt to your day, and feel right from morning to evening. Our collections are thoughtfully curated to suit different moments and lifestyles — from workdays and relaxed weekends to those in-between moments that make everyday life special.
Rather than chasing fleeting trends, we focus on timeless silhouettes, soft fabrics, and refined details that stand the test of time. Each piece is selected to blend seamlessly into your wardrobe and remain relevant season after season.
Crafted with Care
At Avery London, quality has been at the heart of everything we do since 2006. We work closely with carefully selected designers and manufacturers who share our commitment to craftsmanship, comfort, and durability. Every fabric is chosen for how it feels, how it wears, and how it lasts.
Each item is reviewed with attention to fit, finish, and practicality — because true elegance lies in the details. Our goal remains unchanged: clothing that feels reassuring to wear and beautiful to own.
A Brand Built on Trust
Avery London is more than a fashion brand. It is built on the same values that have guided us for nearly two decades: trust, care, and attention. These principles shape every decision we make — from the collections we curate to the way we connect with our customers.
We believe trust is earned through consistency, honesty, and thoughtful design. That is why every piece we offer is something we would confidently wear ourselves.
Evolving with You
Over the past 20 years, fashion has evolved — and so have we. While our foundation remains rooted in timeless style, we continuously listen, learn, and refine. The women who wear Avery London inspire us to grow responsibly, embrace innovation, and remain mindful of sustainability and quality in everything we do.
Your feedback plays an essential role in shaping our collections, helping us design clothing that truly fits your life today.
Looking Ahead
As Avery London approaches its 20-year anniversary, our mission remains unchanged: to create clothing that brings ease, confidence, and understated elegance into everyday life. We remain dedicated to thoughtful design, lasting quality, and a personal approach to fashion.
Avery London stands for calm confidence, refined simplicity, and fashion that feels right — today, tomorrow, and for years to come.
Welcome to Avery London.
Welcome to our story.
